This article explains amazing statistics about social media that illustrates usefulness of social media platform for marketing. It also explains demographic of various social media platform that helps various businesses to plan their social media marketing strategy as per their requirement.
Social media is quite big and only getting bigger. If you are not marketing your products on it, you are most likely missing a large percentage of your target customers. Twitter, Facebook, Pinterest, Google+, and Instagram are some of the prime networks that every company, small or big, established or young, needs to have an active presence on.
You might be thinking that what is the use of social media marketing, what percentage of people I can cover with this type of marketing and how to choose perfect social media strategy? Here are seven most surprising social media statistics that will definitely answer your questions and force you to shift a big percentage of your marketing budget on social media marketing.
2. Every second two new members join LinkedIn
Famous social media site for professionals, LinkedIn, continues to grow every second. From groups to blogs to job listings, this social media platform is a rich source of conversation for professionals who want to connect to others in their same domain. If you want to design an effective social media marketing strategy then LinkedIn is worth paying attention to. One thing worth noting if you want to do any contest and survey then Twitter or Facebook might be a better place for you, while passive content such as slide decks or blog posts might be just right for your LinkedIn audience.
3. Videos, pictures and shiny objects attract social media eyes
According to the findings of the 2013 Video Benchmark Report, released by Adobe on April 9, Social media engagement with video rose from 42% in 2011 to 70% in 2012. This statistic is definitely good news for small as well as big companies, as they should include more video and pictures in their ads for marketing in social media to capture their target customers.
4. Majority of companies listen customers’ query on social media
In addition to marketing and sales, majority of companies consider social media as an effective tool for customer service. Social media customer service benefits customers in following ways:
1. Has the ability to reach a wide network of customers.
2. Provides more personalized responses.
According to the Aberdeen Group report, about 41 percent of companies use social media tools for communicating with their customers. Further, as per NM Incite survey, 71% of customers receiving a quick brand response on any social media would likely recommend that particular brand to others, compared to 19% of customers who received no response.
5. Women spend 30% more time on social networking sites than men
Did you know that women use social networking more often and in more ways than their male counterparts? The most interesting insight from ComScore, a leading internet Technology Company, came about the time spent on social media sites per gender. The end result was that women are 30% more active, across not just time spent, but clicking, posting and overall engagement with content online.
According to Finances Online, women are more likely to engage with brands on social media than men and consume more news from social sources. This statistics is definitely good for those companies who deal with women products, as they can increase their sales volume by posting their ads on various social networking sites.
6. Demographics of Social Media
The famous paradigm that social media is only used by the younger generation should be put to rest now. It is no longer just used by the young and the restless, but it has become famous in older people also. Following are the demographic percentage according to Pew Research Center’s Internet Project Library Survey:
Percentage of different age group use social media is as follows:
90% of 18-29 years old use social media
78% of 30-49 years old use social media
65% of 50-64 years old use social media
46% of 65+ years old use social media
Percentage of adults use different social networking sites are as follows:
71% use Facebook
18% use Twitter
17% use Instagram
21% use Pinterest
22% use LinkedIn
Demographic statics based on urbanity:
76% of urban people use social media
72% of suburban people use social media
70% of rural people use social media
7. Mobile phones have made access of social media quite easy
The growing ubiquity of mobile phones, especially the rise of smartphones, has made social media access just a finger tap away. Most interestingly, approximately 189 million people access their Facebook accounts from mobile phones and mobile use generates 30% of Facebook’s ad revenue. In addition to this, below is a listing of statistics of mobile phone users, which is given by Pew Internet Spring Tracking Survey, based on gender and age group.
Demographic statics based on gender:
39% of Men access social media sites on mobile phones
41% of Women access social media sites on mobile phones
Demographic statics of mobile phone users based on age group:
67% of 18-29 years old access social media on mobile phone
50% of 30-49 years old access social media on mobile phone
18% of 50-64 years old access social media on mobile phone
5% of 65+ years old access social media on mobile phone
Well, this fact will definitely force you to think that how your advertisement content will display on mobile devices as well as on smaller screen before posting it, especially when your target market is full of mobile users.